Weirdly enough, it took me a while before I got around to trying Selena Gomez’s hero brand, Rare Beauty. I really don’t have an excuse. I was simply sleeping on a major gem until fate intervened and our team of editors decided to collectively try on the Soft Pinch Liquid Blush. It was then that I truly fell in love. After that, I knew I needed to give the rest of the brand’s roster of products a go ASAP.
The thing is, Rare Beauty doesn’t just make really good makeup. Gomez made sure that the brand is moving the conversation forward in a positive way when it comes to our ideas about beauty. It breaks down unrealistic beauty standards and encourages any and all who wear it to embrace their individuality. And that’s not all. Gomez also launched Rare Impact and the Rare Impact Fund alongside the brand to help connect people to resources that support their mental health. She also aims to bring more mental health services to educational settings to so people feel more supported from a younger age.
Basically, Rare Beauty does it all, and I’m more than happy to report that the products are also loved dearly by our editors. Now that I’ve fully talked up the brand, keep scrolling for the Rare Beauty review to end all reviews. We’ve called out our absolute must-have products from the brand below.